How to apologize to your users
There has been an increase in security breaches this year. This past week, two services I use were compromised - Tumblr and Apple Developer Connection. Both services informed me of the security breach, and one made me feel like they cared, and the other one didn’t. Perhaps I am reading too much into this, but at the very least, it illustrates how important language is, in conveying how much we care. Apple’s mail is clear, concise and inspires confidence in their ability to take care of my information. They state the purpose of this communication, tell me what they did about it, and what they were going to do to fix it in the future. Update: Apparently, it was a whitehat security guy doing his thing. ...